Blogger’s Night Out


On December 4th, the best of L.A.’s fashion bloggers, style bloggers, stylists, publicists, tastemakers and fashion creatives gathered  downtown for Blogger’s Night Out.  An event benefitting Toys for Tots, co-hosted by Media Playground PR and Emblem Showroom,  was filled to the brim with exciting new designer lines, delicious noshes by Stuff Em, refreshing water from Hint, and the best brews from House Beer.


Hosted by Swank Stylista and Vic Styles, the focus of this holiday party was truly to provide not only goodies for children on Christmas morning, but also visual delights from the designer lines previewed including SWF and Inder Dhillon.


This social soiree also boasted a beauty station where bloggers could mellow out with massages and beautify with manicures provided by Priv. A fabulously festive fete, it was the perfect kick-off the holiday season for L.A.’s fashion elite.



First Glimpse Bloggers-Only Preview, December 5, 7 pm

FirstGlimpse-logoPlease join us for a FIRST GLIMPSE event, featuring sneak previews of cool new stuff, exclusively for bloggers and online magazines.



Fashion installation on models, featuring these four new lines:

  • Lorie Lester Spring 2014 collection
  • Pretty Glam Special lingerie
  • Silvana K certified green jewelry
  • Frends fashion headphones

Gift bags, champagne, hint water cocktails, and lots of holiday cheer…


Tuesday, December 10, 2013.  7 – 10 pm 845 S. Los Angeles St., LA 90014

(Media PlayGround/Pure Space)

RSVP/INFO: | 310.420.0125

Lots to see! CD’s with press kits/photos will be available at the event, photos will be available post-event.



Silvana K

Silvana K jewelry is handcrafted in Los Angeles, entirely out of reclaimed metals. Silvana Kegulian and her husband have been crafting jewelry for over 20 years, fusing organic and historical elements into intricately crafted, timeless pieces. Certified ‘green’ by the Green Business Bureau, Silvana K jewelry recycles over two hundred pounds of copper wire and zinc sheets each month, transforming them into brass jewelry sold in boutiques nationwide, as well as Paris and Tokyo.

Lorie Lester

Lorie Lester expertly combines sporty and casual looks, boho chic and rough grunge, with unique touches.  Created in Miami in 2007, Lorie Lester has been providing stylish women with day-into-night pieces that easily translate from daytime casual to night-time chic with just a change of accessories.  Her dresses and separates feature cut-outs, layering, mesh inserts, contrast panels, and draping details to bring a unique twist to pieces that can easily go from casual to dressy.

Pretty Glam Special

Pretty Glam Special, Inc. was created from a continuing desire to create beautiful things, collaborating with artists in different ways to create limited edition wearable art.  Each intimate apparel piece, made with love and integrity to bring unique, wearable art, has a hand-numbered hangtag.


FRENDS is pioneering a new category – women’s headphones – where the entire collection has been designed specifically for women from the ground up. The collection features a slimmer silhouette for a more comfortable fit, angled ear cushions so they may be worn with earrings, and a collapsible design to allow them to fit in any evening clutch.


The idea behind hint water is simple:  Pure spring water + a splash of natural flavor. No sugar, no diet sweeteners, no preservatives, additives or anything else that you can’t pronounce.By taking nature’s original refreshment as the main ingredient and enhancing it with just a splash of delicious natural flavor, hint is a refreshing alternative to sodas, juices and other sweetened drinks without the empty calories or diet sweeteners. As one of the fastest growing beverages in the US, hint is water made tasty.

First-Glimpse Fashion Preview: Photos

FirstGlimpse-Oct10Over sixty L.A. fashion bloggers got first look at three new contemporary lines launching for Spring 2014 at the start of L.A. Fashion Week, at Emblem Showroom’s “First Glimpse” Bloggers-Only event on October 10. Hosted by Founder and Creator of “Blogger Babes” blogger association, Heidi Nazarudin, the event featured a two-hour fashion installation on live models presenting five to eight looks from new designers debuting at L.A. Fashion Week: Yoze, Idea Minerva, and Love, Gia. The event also previewed Spring 2014 collections from three additional designers – Rachel Sin, Jaleh, and Sacred Heart Collections – as well as the new jewelry collections “Rebus” and “Zodiac” by Micha Designs. Guests sampled rose sangria and small bites from award-winning tapas restaurant, Bacaro.

Photos from the event are available here.

Bloggers were treated to a sneak preview of Yoze, two days before its runway debut at Concept L.A. on October 12. Titled after the middle name of its founder, Davin Enoyoze Odia, and designed by Creative Director and celebrity couture designer Miguel Rodriguez, Yoze showed its design mastery in the innovative, body-hugging designs that blended futuristic lines with digital prints. Structured dresses and jackets in a palette of gold, lavender, and white, with bright touches of neon yellow, magenta, and teal, featured the neo-baroque digital designs of L.A. Artist J.T. Burke.

L.A. designer Love, Gia capitalized on two key trends, leather and lace, for its Spring 2014 debut collection, presenting day-into-night styles to fit all social occasions, from daytime luncheons to night-time clubbing. Lace dresses with a vintage flair, lace shorts with bustiers, and playfully flirty leather and lace hoodie rompers were transformed through removable accessories.

Idea Minerva, created by well-travelled Italian designer Lara Antonioli, debuted its first collection with day-into-night asymmetric dresses and tops in bright colors that are at home on the beach, or at a cocktail party.

With its mix of rock-and-roll glam and classic elegance, Sacred Heart Collections presented best-selling holiday looks and Spring 2014 styles, featuring dresses and pant-suits in brights, metallic, and sequins. Rachel Sin presented its signature looks for 2014, with a well-honed mix of body-hugging, structured ponte dresses and pant-suits, and draped jersey dresses. Seattle Designer Jaleh presented live-work-play dresses and separates with clean lines and subtle details, in bright solids, with touches of gold metallics.

The bloggers attending this event were the first ones to see these new designers and collections, before anyone else…Wheareas most traditional and print media have a much longer lead time, fashion blogs have a nearly instant ability to react, and they can be a leader in presenting the latest in fashion.

The ‘First Glimpse’ Bloggers-Only event is the first of many future events exclusively open to fashion bloggers, where they get a first look at new collections and designers. Information on future “First Glimpse” events and on the designers featured on October 10 is available at


About the Featured Designers:

YOZE: Titled after the middle name of its founder, Davin Enoyoze Odia, and designed by Creative Director and celebrity couture designer Miguel Rodriguez, Yoze is an American womenswear brand designed for a woman who is “strong, independent and a pioneer of new ideas.” Yoze features structured dresses, jackets, and separates that mix futuristic style lines with proprietary digital prints. For the 2014 season, Yoze has collaborated with Los Angeles-based artist J.T. Burke to develop a collection of prints based on Burke’s “Beautiful Again” series.

IDEA MINERVA: Idea Minerva provides ‘basics-with-a-twist’ closet staples featuring asymmetric designs for a flattering fit, in a mix of brights and neutrals, at affordable prices. Created by well-travelled Italian designer Lara Antonioli, Idea Minerva contains easy-to-wear casual pieces that are at home on the beach, as well as a cocktail party.

LOVE, GIA: Love, Gia provides stylish professional women with well-designed, versatile, and affordable dresses and separates for all social occasions that can easily be converted into different looks and outfits, with removable pieces and accessories. The collection features day-into-night styles that can be transformed into new outfits with the addition of removable details: peplums, belts, bustiers, and mesh layering. The collection is aimed at young, stylish professional women looking for unique, stylish solutions for all kinds of social occasions, from daytime luncheons to night-time clubbing.

SACRED HEART COLLECTIONS:  Sacred Heart Collections provides stylish, confident, young professional women with unique, timeless pieces for making any social occasion into a special one. All details on the dresses and jumpers – color combinations, fabrics, silhouettes, and trims – are carefully chosen to create pieces that women will want to keep in their closet for years, special pieces ‘sacred’ to their own ‘heart.’ The designs embody the Coco Chanel adage that ‘a girl should be two things: classy and fabulous,” combining classic elegance with rock-n-roll glam. Sacred Heart Collections provides fun pieces for women, to have fun, celebrate life, and create memories.

JALEH: Jaleh seamlessly blends style, versatility, and romance with clean lines, supple fabrications, and whimsical-but-subtle detailing for pieces of simple elegance that fit the live-work-play lifestyle of today’s modern woman.

RACHEL SIN:  Rachel Sin features signature ponte and jersey dresses and suits that blend structure, draping, and carefully-chosen details to create body-conscious silhouettes for day-into-night looks for professional women as well as red-carpet divas.


FIRST GLIMPSE: A Bloggers-Only Fashion Preview, Thurs. 10/10, 7-9

Please join us for an exclusive, industry-only event offering a first-look at four designer collections.

The event is hosted by Heidi Nazarudin, founder of, a new blogger association.

A fashion presentation on models will feature new collections from four designers, each of them with a unique twist.  Guests will sample cocktails and small bites from L.A. award-winning chef, Lior Hillel. 

Thursday, October 10, 2013, 7 – 9 pm Cooper Building, Suite 419 860 S. Los Angeles St., L.A., 90014 RSVP:


Fashion Sales, PR & Marketing Specialists